Introducing Performance-Based Pricing : The Future of YouTube Creator Marketing
And a new ad feature - Integrations
At Bitcast, we’ve been building the most transparent, scalable, frictionless and cost effective YouTube creator marketing platform in Web3 – one that puts both advertisers and creators in control.
Today, we’re introducing a major update that signals a new era for creator marketing.
A Performance-Based Pricing Model Built for Scale
Traditional influencer marketing is broken. Brands commit to large up-front budgets, agencies take a cut, and creators are paid regardless of results. The cost rarely reflects the value delivered.
Bitcast fixes this.
With our performance-based pricing model, advertisers simply load up a budget, and YouTube creators draw down from it as they deliver verified reach and engagement. No upfront commitments. No long-term contracts. No middlemen.
This gives brands enhanced control. Test with $2,500 or scale to $250,000 – your spend always matches the exposure you receive.
You only pay for what is delivered.
Introducing Integrations: Smart, Flexible Ad Formats
To add more flexibility to campaigns, we’re launching Integrations – flexible ad placements that fit naturally into creator content while preserving full creative freedom.
Our new performance-based pricing can be initially applied to two of our YouTube features:
Integrations (New Feature)
Creators spend ~3 minutes discussing your brand or topic within the first half of their video. Conversational, context-rich, and trust-driven.Ad Reads (Existing Feature)
A concise 30-second sponsorship mention within the first 3 minutes of a video.
Both formats integrate seamlessly into content creators are already making. We maintain brand messaging while creators retain their voice and delivery style.
The result: authentic visibility with retention and trust that banner ads and pre-rolls simply cannot achieve.
Industry Leading Performance: The Taostats Campaign
Direct comparison in creator marketing is tricky because views are a vanity metric. Bitcast does not optimize or reward views. We optimize for watch time - a metric that actually drives conversion.
However, because the industry still benchmarks success based on view counts, we will present a like-for-like comparison in the language the market currently uses.
Stats from our first test Ad Read campaign with Taostats:
32,000 total views
12 different creators
25 videos published
Less than $5,000 total spend
Campaign set up within 2 hours
Note, we are currently working on optimizations to further improve on these results.
Now compare this to traditional routes:
One large creator sponsorship:
Typical cost: $15,000 to $60,000+ for one sponsored video
High variance of reach: 25,000 to 120,000 views per video
Major downside: performance highly variable and dependent on YouTube’s algorithm, not brand strategy
or
Manually coordinating 12 independent creators:
Admin heavy: rate negotiation, contracts, messaging alignment, scheduling, delivery verification
In practice: total cost would commonly exceed $20,000 for a similar scope
Time to launch often measured in weeks, not hours
The Numbers:
Bitcast: 32,000 views for $5,000 → ~$0.16/view
One large creator: ~$0.13–$2.40/view (typical band $0.40–$0.60)
Based on the typical banding Bitcast delivers ~61%–74% cost savings with:
No manual creator coordination
No rate negotiations
No contracts
Provable delivery through on-chain verification
Welcome to the Next Generation of Creator Marketing
Built openly on Bittensor.
Bitcast isn’t just improving creator marketing – we are rebuilding it from the ground up to be performance-driven.
If you’re ready to tap into the most cost-efficient, scalable, and impactful creator network in crypto, visit bitcast.network to get started or launch your first campaign.
⚡TL;DR
Bitcast is introducing Performance-Based Pricing, where brands only pay for verified reach - not upfront fees.
This model is more cost-efficient than traditional YouTube influencer deals, where a single creator might cost $15,000+ with unpredictable results.
Bitcast distributes campaigns across many creators at once, with spend scaling only when performance is delivered.
No contracts. No negotiations.
Bitcast fundamentally changes the economics of creator marketing.
Sources:
The pay per performance model solves a real pain point for advertisers who've been burned by influncer campaigns with zero ROI. The Taostats numbers are compelling, especially when you compare the cost per view against traditional single creator sponsorships. Question though: how do you ensure creators maintain authenticity when they know payment is tied to engagement metrics? That could incentivize clickbait over genuine integration.